App Stores

Privacy Policy for Google Play Apps

Google Play requires a valid, publicly accessible privacy policy URL for nearly every app, and a separate Data Safety form that must match what your policy says. Mismatches between the two are a common rejection reason.

Create My Privacy Policy

Last updated July 8, 2026

Why this affects your privacy policy

Google’s reviewers check that your privacy policy URL loads over HTTPS, is not behind a login, and describes your actual data practices. The Data Safety section then asks you to declare what data you collect and share; if your policy and Data Safety answers disagree, your app can be rejected or removed.

Data typically processed

Data type Details
Account data Email, username, or profile info if users sign in.
Device & identifiers Advertising ID, device model, OS, crash logs.
Usage data In-app events and analytics.
Location Approximate or precise location, if requested.

What to disclose

  • A publicly accessible privacy policy URL that loads over HTTPS without a login.
  • Every category of data you collect and every category you share.
  • The purposes for collection (functionality, analytics, ads, etc.).
  • How users can request deletion of their data and account.
  • Contact information for privacy questions.

Example wording

Data We Collect. Depending on how you use the app, we may collect account information, device identifiers, crash and diagnostic data, and usage analytics. We use this data to operate and improve the app, provide support, and keep the service secure. You can request deletion of your account and associated data at any time using the contact details below.

Sample language only — adapt it to your actual data practices.

Best practices

  • → Make sure your policy URL is not a Notion page or anything behind a login — reviewers’ bots often can’t fetch those.
  • → Keep the Data Safety form and your written policy perfectly consistent.
  • → Provide an account/data deletion path — Google requires a way to request deletion.
  • → Include a last-updated date; Google periodically re-checks live apps.

Generate a policy that already covers Google Play and host it at a permanent URL.

Host Your Policy

Frequently asked questions

Does every Google Play app need a privacy policy?
Effectively yes. Any app that handles personal or sensitive user data — which is almost all apps — must provide a privacy policy URL, and the Data Safety section is mandatory for all apps.

Why does Google keep rejecting my privacy policy URL?
The most common causes are: the URL is behind a login, it 404s, it isn’t HTTPS, or its content contradicts your Data Safety answers. A stable hosted URL that stays live avoids most of these.

Can I reuse the same policy for Apple and Google?
You can use one policy document, but each store has its own separate disclosure form (Data Safety vs. Nutrition Label) that you must also complete.

Related guides

Privacy Policy for Apple App Store Apps Privacy Policy for Meta, Facebook & Instagram Apps Privacy Policy for Apps Using Firebase

This guide is for general informational purposes only and is not legal advice. Your privacy policy should reflect your actual data practices and applicable legal requirements, which vary by jurisdiction and platform.

Create and host your privacy policy

Fill out a short form, get a permanent HTTPS URL for your app submission.

Create My Privacy Policy