App Stores

Privacy Policy for Apple App Store Apps

Every app on the Apple App Store must provide a privacy policy URL in App Store Connect and complete the App Privacy “Nutrition Label.” Your written policy and the label need to tell the same story.

Create My Privacy Policy

Last updated July 8, 2026

Why this affects your privacy policy

Apple requires the privacy policy link for all apps — including free ones — and reviewers verify it resolves. Separately, the App Privacy questionnaire builds the Nutrition Label shown on your product page. If the label claims you collect nothing but your policy or SDKs say otherwise, that inconsistency can trigger rejection.

Data typically processed

Data type Details
Contact info Name and email if users create an account.
Identifiers User or device IDs, including any advertising identifiers.
Usage data Product interaction and analytics events.
Diagnostics Crash and performance data.

What to disclose

  • A privacy policy URL that resolves over HTTPS and is publicly accessible.
  • Each data type you collect, matching your App Privacy questionnaire.
  • Whether data is linked to the user’s identity or used to track them across apps.
  • Third-party SDKs that collect data (analytics, ads, attribution).
  • How users can delete their account and data (Apple requires in-app account deletion).

Example wording

Your Privacy Choices. We collect only the data described in this policy and reflected on our App Store privacy label. We do not track you across other companies’ apps or websites for advertising unless we ask for and receive your permission. You can delete your account and associated data at any time from within the app or by contacting us.

Sample language only — adapt it to your actual data practices.

Best practices

  • → Complete the App Privacy questionnaire honestly — it must match your policy and your SDKs.
  • → If you use App Tracking Transparency, describe tracking clearly and only track with consent.
  • → Offer in-app account deletion; Apple requires it for apps that support account creation.
  • → Use a permanent hosted URL so the link never breaks during Apple’s periodic re-reviews.

Generate a policy that already covers Apple App Store and host it at a permanent URL.

Host Your Policy

Frequently asked questions

Do free apps need a privacy policy on the App Store?
Yes. Apple requires a privacy policy URL for every app submitted, regardless of price or whether it has accounts.

What is the App Privacy “Nutrition Label”?
It’s the summary of data collection Apple shows on your product page, built from a questionnaire in App Store Connect. It is separate from — but must agree with — your written privacy policy.

Does Apple require in-app account deletion?
Yes. Apps that let users create an account must also let them initiate account deletion from within the app. Your policy should point users to that option.

Related guides

Privacy Policy for Google Play Apps Privacy Policy for Apps Using RevenueCat Privacy Policy for Apps Using the OpenAI API

This guide is for general informational purposes only and is not legal advice. Your privacy policy should reflect your actual data practices and applicable legal requirements, which vary by jurisdiction and platform.

Create and host your privacy policy

Fill out a short form, get a permanent HTTPS URL for your app submission.

Create My Privacy Policy